THE
CUSTOMISED BODY
‘We
are the only creature on this planet which chooses and manipulates its
own appearance. This isn’t something new. Human beings have been altering
their appearance for as long as there have been human beings. Nor is customising
the body freakish or even exceptional. No society has ever been found
where appearance is dictated only by genetic inheritance. Everywhere,
to be normal, acceptable and attractive is to do certain things to your
body - rubbing bright red mud into the hair, cutting intricate patterns
of scars in your skin, wearing a suit and tie, etc. - which defy and subvert
what nature intended.
Or, to put it the other way around, it is human nature - indeed, at the
very heart of human nature - to customise the body. From the most technically
‘primitive’ societies to the most (so called) ‘advanced’, from 100,000
years ago to the present day, human appearance has always been a cultural
as well a biological creation. An individual born in another era or in
a different society will acquire an entirely different standard of what
a ‘normal’ human being should look like. And there have always been and
will always be those - like so many of the people who kindly agreed to
be photographed for this book - who bravely stretch and push forward the
definition of acceptable appearance.’ p.7
‘Why do human beings persistently alter their natural appearance? From
the perspective of the (so called) ‘developed world’ the most likely and
obvious reason is that such alterations of the body provides an invaluable
means of self-expression. We want to stand out from the crowd - to be
different and unique - and hair-styling, make-up, jewellery and other
adornments, our choice of clothing, etc. offer a straight-forward means
of accomplishing this. Furthermore, our particular choice of appearance
style serves to tell others about our personal values, beliefs and approach
to life. That is, our presentation of self exploits a complex communication
code which, arguably, says more about us than words ever can - or, at
least, unlike words, offers the means to broadcast ‘where we are coming
from’ to people we’ve not even yet met. In this way our chosen appearance
style functions as an advertisement for ourselves - the first crucial
step in our interactions with others. But even today, in the modern world,
that which appears to be done in the pursuit of individuality may actually
serve to accomplish its opposite - demonstrating our membership in some
social group or ‘tribe’. pp.7-8
‘The tribe is humankind’s most important invention. An inter-generational
system, it allowed our most distant ancestors to pass on and build upon
the discoveries made within one lifetime. The tribe also imposes rules
and regulations which make communal life efficient, productive and powerful.
But ‘our tribe’ is only a vague mental construct until it is literally
embodied in the form our tribe’s distinctive appearance style. If tribe
A decrees that the body should be painted with red stripes while the neighbouring
tribe B decrees that the body should be painted with blue dots then immediately
a clear line has been drawn between ‘us’ and ‘them’. In this way the customized
body - far from being frivolous - played and continues to play a crucial
role in human development.’ p.8
‘Where our contemporary world differs from that of the traditional tribes
and peasant communities of the third world is in the fact that we have
choice - in selecting which look (and therefore which tribe) we want to
opt for. As well as choice and complexity our world is also characterised
by rapid change and this too has a profound impact upon the customized
body. New fashions come and go with each season and particular styletribes
gain or loose popularity. The result is a perpetual motion machine of
different, constantly ways of altering the appearance of the human form.
All of which is in marked contrast with the situation in any traditional
society where an appearance style may remain constant and unchanging through
dozens of generations. pp.8-9
‘Having left behind the dictatorship of fashion, able to choose between
dozens of different styletribes - or, increasingly, to simply go it alone
as unique, extraordinary individuals - we stand at an unprecedented point
in human history. Never before have we had such choice and possibility
in how to look/be. Never before has the customized body been so unfettered
in its potential metamorphosis. p.9
‘Imagine the confusion of a group of Martians on a visit to our planet.
Touching down in the Mount Hagen area of New Guinea they see a long line
of women all with identical red, blue and white faces. Stopping off in
the Amazon, they observe members of the Tchikrin tribe with red limbs
and black torsos. In the Sudan amongst the Nuba peoples they see men with
bodies which are white on side, black on the other and women with either
red or yellow bodies. Setting down in New York’s East Village they encounter
a group of vibrantly multi-coloured Punks and in London, a gathering of
deathly white, vampiric Goths with huge, black skull-like eyes and jet
black lips.
So what colour are human beings?
Innately very dull creatures human beings have always striven to and often
succeeded at making themselves one of the most colourful and decorated
of all species.’ p.11
‘Body painting (the world’s first art form?) turns human skin into a three-dimensional
canvas. The transitory nature of such decorations allowed our ancestors
to become the first animal which could, unlike the leopard, change its
spots. Aside from the aesthetic potential of such decorations, they also
soon acquired a communicative function - their depiction of animals or
seemingly abstract patterns, the choice of particular colours and so forth
a sort of ‘storyboard’ of ancient myths and a schematic representation
of tribal values, beliefs and organisation. By means of body painting
(and, in time, the other body arts) humankind was set apart from the rest
of the animal world, neighbouring tribes became visually distinct and
individual personal difference within each tribe were ‘colour coded’ for
instant identification.’ p.11
‘To appreciate the true antiquity of tattooing it is necessary to appreciate
its logic. Our ancestors were traditional peoples - wary of change, determined
to preserve the status quo - and the permanent alterations of appearance
made possible by the discovery of tattooing was (and is) perfectly suited
to such a lifestyle. For example, the permanence of a tattoo could reflect
the permanence of a rite of passage which marked (literally) a young man
or woman’s coming of age and lifelong membership in a tribe. While our
modern world may celebrate change and impermanence with the ephemeral,
here-today-gone-tomorrow cycles of fashion, traditional societies are
naturally drawn to those body arts like tattooing which resist the transitory
and underline enduring stability.’ p.23
‘Not the naked ape, we are and always have been the adorned ape. It is
part of human nature to take beautiful objects from our surroundings -
flowers, leaves, feathers, stones, metals - and attach them to our bodies.
We do this either to make ourselves more attractive or because the ornament
itself is seen as magically powerful (a talisman). Just as importantly,
such objects can serve to convey information about us - our wealth (a
diamond necklace, the precious shells worn by a native of New Guinea)
or our status or role (a wedding ring, the huge feather headdress of a
native American chief). Especially where clothing isn’t worn (our Western
assumptions about modesty being a comparatively recent invention) adornment
serves to identify and summaries an individual - to signal to others where
he or she is ‘coming from’. p.37
‘Desmond Morris has suggested that head hair developed primarily as a
marker of species - our ancestors’ naked bodies topped by flowing manes
of hair immediately setting them apart from other species. This makes
sense but I doubt that it is the whole story. What strikes me is the extraordinary
extent to which human hair can be customized by cutting to varying lengths,
braiding, knotting into ornamental shapes, razoring off, dying, coating
with mud, wax, animal fat, etc., colouring with powders or dyes, tying
with cords or ribbons, curling, frizzing, backcombing or straightening,
extending with animal or human hair, adorning with anything from feathers
to flowers, beads to bones. More so even than skin, our hair seems to
have been designed specifically as a medium of expression. There’s simply
so much you can do with it.
Put crudely, I’m suggesting that we have hair so that we can have hairdressers.
If this seems a frivolous explanation this is only because we so persistently
underrate the practical, even crucial, significance of body decoration.
Like all species, our ancestors needed visual differentiation from other
animals but, uniquely, as a tribally organised species our ancestors needed
the means of differentiating themselves according to which tribe they
belonged to. We have already seen how modifications of the skin (for example,
by means of body painting, tattooing, scarification and piercing) can
serve this purpose but positioned so prominently at the top of the body,
so perfectly suited to customizing and so minimally ‘functional’ in other
senses of the term, head hair seems to be that part of the body most purpose-built
as a medium of expression.’ p.49
‘A covering of the face designed to disguise or transform identity, masks
date back at least to the stone age. Found on all continents and in an
astonishingly wide range of cultures - from the ‘secret societies’ of
tribal Africa to the Incas of Peru and Aztecs of the Americas, from the
ancient Greeks to the Rio Carnival - the persuasiveness of masks causes
us to consider just why it should be that human beings are so desirous
of concealing or altering their identity.
While our own recent and contemporary masks seems predominately designed
to conceal who you are (for example, at a masked ball or fancy dress party)
the much more ancient - and no doubt - function of masks was to transform
what you are. A magical, extraordinary invention (in its own way, at least
as imaginative as, say, the creation flint cutting implements or the harnessing
of fire), the mask made it possible for its wearer not only to escape
his or her personal identity but the bounds of human existence as well.’
p.69
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